UtterlyBoring.com (along with my name) was mentioned in a book entitled Buzz Marketing with Blogs For Dummies. The author of the books asked my permission months ago to put a screen shot of this site in her book in a section talking about BlogAds. I completely forgot about signing the permission form until I was digging through my e-mail and saw the email conversation I had with the author a few months, and decided to look to see if the book has been published. It has, so I emailed the author to see if I could get a copy of the book (not holding my breath). You can search the contents of the book to see the screen shot of my site.
If anybody decides to purchase the book, let me know how it is.