Apparently the group behind the Keep Santa Fat campaign were at the Bend Christmas Parade handing out candy canes, but since I didn’t want to go down there and freeze my a** off to watch the parade, I missed it. Anyway…
The Keep Santa Fat campaign is an effort dedicated to “keeping St. Nick thick.” It’s actually a pretty entertaining campaign with funny videos and news stories, and it is for a good cause — though I do find it ironic that they’re trying to keep Santa fat by running a food drive for the needy.
DVA Advertising is always one for these kinds of oddball campaigns — remember their controversial (but hilarious) where-the-hell-are-we.com Bend promotional campaign? They also did some downtown marketing for BendFilm and Cascade Festival of Music that got them in trouble, too, but, really, I think they do good work — as all publicity is good publicity in this type of business.