Best Local Marketing Ever

The Bend Visitor and Convention Bureau apparently spent $35,000 on this hilarious, if not totally politically incorrect sing-a-long. You’ll notice the domain is Where-The-Hell-Are-We.com — they also have a companion site (that comes up after the sing-a-long at here-the-hell-we-are.com.

As someone who has lived here for nearly 30 years, I was laughing pretty hard at this thing. Bravo to DVA Advertising for its creation and at least trying something new when it comes to marketing Central Oregon. It may be totally ineffective, it’s bound to piss some folks off, and I’m sure some people won’t find it funny at all, but I sure did.

Edit: Fixed broken link tags that hosed the first paragraph of this entry.

Edit on 6/20: Since it appears that the BVCB took down the video, here’s a copy of what played at where-the-hell-are-we.com and here’s a copy of the Flash map/video from here-the-hell-we-are.com. According to Jon (who hated it), there’s a Bulletin article about the video here.

Edit again on 6/20: Thanks Mrs. H for the tip: Here’s a Bulletin story on the video being pulled

Update on 6/20 at 5:15: It looks like the publicity may have killed them.

Update on 6/21: Read here for more discussion and my thoughts on the tax issues.

Comments

Jon says:

Dude! I just got done exoriating that video on my blog… I didn’t like it at all. You’re the first person I’ve seen who does. 🙂
Also– the link now just goes to the Visitor and Convention Bureau site… weird.

Jake says:

As someone who’s had to do and deal with all sorts of Central Oregon marketing, I was just happy to see something different.
Just the same, I knew it’d probably disappear, so I’m updating the post in a bit with a mirrored copy.

Mrs. H says:

Read the front section of the Bulletin’s biz section. They got too many complaints and pulled it.

Jen says:

I found it irreverant and funny! I love Central Oregon. I also have a sense of humor and don’t mind poking fun at myself. C’mon gang, let’s not take everything so seriously!

Jake says:

Mrs. H: Again, everybody around here takes themselves WAY too seriously.
Jen: FINALLY, somebody who agrees with me. Jeez…

Cheryl Howard says:

I thought it was hysterical. It thouroughly pokes fun at everything CO, including the locals.

Chicken Wing says:

That was great. Well executed and BALLSY. They didn’t anticipate complaints? Figures they would cave after a few complaints though, that’s par for the course for Bend.

I think the funniest part is it cost $35,000 to make that. Who did they hire Precious Roy Flash Productions?
Jake – You are the Z21 news at 11 to my Fox News at 10pm on this one. 😉

Jake says:

Oh shut up, Monkey….apparently some of us have more free time on their hands 😛
😉

Ha ha.. who makes 25 posts a day? Hmmmmmmmmmmmm

Jake says:

Do you know how long it’s been since I’ve done 25 posts in a week? Quite a long time. Things have slowed down here considerably now that my day job is totally wearing me out.

Jennifer says:

Jake you devil… Glad you hosted it or I never would have seen it. I thought it was hilarious but I can see why the city pulled it. Would have been better if Mt. Bachelor had paid for it, or someone like that.

Jen says:

Actually… Mt Bachelor has done something similar. It’s just tough to find (just like anything else on their site).
Hint: From the trail map click on the Video Launch button…
JAKE – hang in there buddy. 🙂

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