Somebody in the Starbucks marketing department needs a good pat on the back for this little stunt. A holiday advertising gimmick placed atop cabs in Boston in recent weeks has been fooling motorists who continually mistake the ad for a Starbucks cup left on the roof. The full story is here, with pictures of the gimmick here. More info here. Links via Starbucks Gossip, where you can find wonderful tidbits about how some people can visit any of the 169 Starbucks outlets within 5 miles of their house.
Comments
Wow! I live in downtown Portland, and I only have 54 Starbucks locations within a 5 mile radius…
Oh wait – make that 55. They haven’t added the Safeway Starbucks to the list. I wonder how many others they missed?
I’m glad you posted this as I had no idea what was going on. Standing in Logan Airport waiting for a cab and I notice a cuppa on top of the cab. I was pretty confused that it didn’t fall. Oh, and there are 53 Starbucks within 5 miles of my Boston address. Interestingly, there are only 31 Dunkin’ Donuts in a 5 miles radius.
Wow, I’m sorry, but does anyone else see this as *sick?!?* Not only are people addicted to coffee to the point of willing to be sick for it, its not even *good* coffee. Seriously, anyone who likes coffee, I would suggest a nice nonmultibillion dollar cafe. A Starbucks run by part-time teenaged girls cannot compare with a home-made brew specially by the owner of a cafe itself. How can anyone drink Starbucks?
Just like why so many people eat McDonalds and not home made burgers. It a succesful business model, it makes people feel comfortable inside starbucks, we can sit down and have a chat. people don’t go there to drink coffees. Now u understand?