Vote For Pedro

You know that cool million bucks that Netflix is offering if you improve its predictions by 10%? Apparently, there’s a “Napoleon Dynamite” problem that’s driving the competitors nuts:

Bertoni says it’s partly because of “Napoleon Dynamite,” an indie comedy from 2004 that achieved cult status and went on to become extremely popular on Netflix. It is, Bertoni and others have discovered, maddeningly hard to determine how much people will like it. When Bertoni runs his algorithms on regular hits like “Lethal Weapon” or “Miss Congeniality” and tries to predict how any given Netflix user will rate them, he’s usually within eight-tenths of a star. But with films like “Napoleon Dynamite,” he’s off by an average of 1.2 stars.

The reason, Bertoni says, is that “Napoleon Dynamite” is very weird and very polarizing. It contains a lot of arch, ironic humor, including a famously kooky dance performed by the titular teenage character to help his hapless friend win a student-council election. It’s the type of quirky entertainment that tends to be either loved or despised. The movie has been rated more than two million times in the Netflix database, and the ratings are disproportionately one or five stars.

Personally, I thought the move was dumb.

Kottke has a write up the whole situation.