Category: Cool

Because I personally hate those stupid subscription cards in magazines.

For magazines, subscription cards long have been a double-edged sword. The palm-size slips of thick paper are a cheap, reliable way to win new readers. But their habit of tumbling out of magazines tends to drive people crazy.

In its latest marketing effort, Philips Electronics is paying Hearst $2 million to eliminate the cards from the September issues of four Hearst titles — Redbook, O At Home, Weekend and House Beautiful. Each magazine will instead run a two-page Philips ad with the line “Simplicity is not having subscription cards fall out of your magazine.” The ads give information about Philips-branded Web sites, created specially for the promotion, where readers can subscribe to the magazines.

The first thing I generally do when I get a magazine in the mail is shake them loose, and the pull the ones out that are attached. It makes reading the magazine so much easier when you don’t have to press down half of it so your pages are automatically turning.

Thanks Barn for the link.

I still remember when I was in high school and got hooked up to the Web in the mid 90s. I had almost forgotten how bad some of those Web sites were back then.

There’s no better way than to learn about podcasting than to navigate through a virtual iPod.

Disclaimer: this was done by a local marketing firm who are hosting clients of mine — I just thought the iPod idea was cool, and the fact that it was linked on del.icio.us and is pushing a bunch of traffic on my server caught my attention, too.

I made it to level 14 (could’ve made it further, but was at work). How far did you get?

But this is still pretty dang cool.

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You’ve probably all seen at least one variation of the Coke/Mentos science experiment. Mentos has decided to embrace the newfound use for their candy and start a contest to see who can make the best Mentos Geyser. Thanks Barn and Adjab for the link.