HackBend, BendTech and this site all posted stories about KOHD ceasing their news broadcasts. Well, apparently they’re not ceasing them entirely, just making them much shorter with little blips through the day in between and during other shows. They’re no longer doing a full newscasts, from what I can see. Over at KOHD they’ve updated their news schedule for the various times they’ll be on TV with news updates.
I still stand by my original point that I’m not a TV news watcher (I’m rarely in front of my TV, and if I am I’m hardly ever on KOHD/ABC). I also agree a lot with Jeff over at BendTech that the problem isn’t with KTVZ or KOHD, but with Nielsen. Having been a Nielsen family on a couple of occasions, I can see how easily the system could be ripe with fraud, skewed or useless data.
Comments
I certainly don’t disagree with Jeff’s summation of the Nielsen issues; however, one can’t just blame the ratings system for the demise of KOHD.
There were many other factors at play. At the end of the day, I think you had a new station trying to compete against an established station during a major recession. Also, TV viewer habits are difficult to change, and I think KOHD still had a very long road ahead in carving out a significant piece of the ratings pie. It just doesn’t happen overnight.
While ratings are used for sales, there are lots of ways sales people can play with ratings numbers to sell advertising. KTVZ sales people had a stronghold in the market, and if businesses see success, or are happy with their advertising, it’s difficult to get them to switch.
The general public doesn’t really care about ratings, nor do most of them really understand how it works. Only those in the business are concerned.
Reading Material
Anatomy of the recent 64-bit Linux exploit.Good selection of minimalist wallpapers, though this one might become mine soon.In case you didn’t notice, full half-hour newscasts are back on KOHD after…