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UtterlyBoring.com is produced by Jake Ortman (e-mail, resume), a 33-year-old dad, percussionist, sysadmin, Web developer, IT consultant and jack-of-all-trades geek, living in Bend, Oregon. He created this so that his expensive journalism and technology degree isn't getting totally wasted. In addition to editing this site in his free time, he is the IT Director and graphic designer at both Sunray and Discover Sunriver. He has LinkedIn and Facebook profiles if you're trying to stalk him. He will not be posting on Twitter.
Opinions and comments on this site are the opinions of the author, not the author's employer, family, friends or pets. This site is powered by Movable Type and is hosted by orty.com. Since December 1st, 2002, there have been 6427 entries. Visitors to this blog have posted 20903 comments. If you're reading this, you have too much time on your hands. |
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Trackable RSSRSS feeds are great as a spam-free tool for publishers to distribute information. However, the biggest problem is that, unlike Web hits, statistics on who's reading the feeds aren't available. There's no tracking features apparent in RSS. A couple of firms are trying to change this: A couple of marketing firms, IMN and RSSads, recently debuted what they claim to be trackable RSS feeds that go along with their services. How does it work? IMN president Kathleen Goodwin told ClickZ, "We've encoded all the links -- usually with an RSS feed you get a subject of an article and a link. Every link provided is a unique trackable link. When you open up the feed we know it. Every time you refresh the feed we count it. And when you click to read a particular article we register that." Apparently, RSSads take a different approach, by embedding a transparent GIF in the feed. It will be interesting to see customer reviews on how accurate or useful these statistics really are.I can see this, if this works, as the major stumbling point for adoptions by other major media outlets, especially now that ads are appearing in RSS. No Comments YetPost a comment |
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