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Techniques to Keep your Newspaper Readers

Did you hear about the lady who got trapped in a news vending machine (and the Wal-Mart employees that wouldn't help her)? It was a pretty funny story. One of my favorite columnists, Dave Barry, knows how, using what we learned in the above incident, newspapers can boost their revenue and subscriber base:

"If a relatively stupid, spring-operated newspaper vending machine can catch and hold a customer, imagine the results we'd get if we equipped these machines with computers, motors, wheels, stun guns, etc. We have the technology to make a vending machine that can chase prospective readers for miles, knock down their doors and refuse to take no for an answer."

Read the column here

Posted by Jake on 05/08/02 @ 09:28 AM
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