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The Bulletin Reports 34% Circulation Gain By Fudging The Numbers A Bit

The latest ABC numbers are out, and the Bulletin's numbers grew 34%, which is an astonishing number, considering newspaper circulation is down or flat pretty much every where else. So how'd they do it? By counting their e-edition subscribers, something that ABC is allowing them to do. So basically, they're counting the same person twice in many cases.

I know a bunch of people over at the Bulletin, some I'd consider friends. and if this news helps folks there keep their jobs and brings in more money so they don't have to be forced to take days off every month, than all the better. But I'd fully expect The Source to rip into this the first chance they get.

Posted by Jake on 05/04/10 @ 03:52 PM
Posted in Local | Permalink

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