Bend’s A Thriving iPad Market, Apparently

Quoting Fortune/CNN: According to Net Application’s May 1 report, the five U.S. market areas with the largest concentration of iPads — measured by its clients’ browser data — are as follows:

  1. San Francisco, Calif. (0.25% Internet share)
  2. Grand Junction, Colo. (0.23%)
  3. Santa Barbara, Calif. (0.19%)
  4. Honolulu, Hawaii (0.19%)
  5. Bend, Ore. (0.19%)

The author obviously knows nothing about the area and apparently forgot that you could get the iPad at places other than an Apple Store. They have the Internet over here in the sticks.

As Robert points out, however, the margin of error on the ±0.9%, which is nearly half of our percentage which is nearly five times our percentage (I mis-read the decimal point), so I wouldn’t take those numbers too seriously.

However, the best part of reading it is the comments. Many folks from the area have obviously found the story and are commenting on it (I saw it when it was posted, thanks to Barney, but didn’t have a chance to post/comment), and smacking the author around a bit for thinking we’re completely isolated morons out here. Robert and I share a favorite:

One came down on an ox cart from the Cascades with the Indian traders. i defrosted it by the campfire. i use it to kill rock chucks so there is food for dinner.

Comments

Actually that +/- 0.9% error is 4.5X the market share listed for Bend (0.19%), not half. The actual value could be anywhere between 0 and 1.09%, thus making our #5 spot in the list completely arbitrary.
But it’s still fun seeing the auther take a drumming for assuming there’s no way for us to get iPads out here in the sticks.

Jake says:

Oh good lord, you’re right, Robert. My brain decided the decimal point was somewhere else. Will fix.

It’s interesting that in the original report, only Bend and Grand Junction have a non-zero margin of error. And in both cases the error is large enough that they should really just be stricken from the list.
This is the second time this week I’ve seen Bend make this sort of Top 10 list based on what can only be described due to generous journalist interpretations of 3rd party reports. (Here’s the first).
Has me seriously questioning all the old media pundits that say that only “real” journalists are capable of reporting the news. (hmm… although… I guess these both come from the online departments of more traditional magazines, so maybe they’re right!)

Nathan says:

I bet all kinds of people are saying “wtf is a rock chuck?”

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