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40% Of Tweets Are Pointless Babble

I would've thought the number would've been higher, but at least there's research to back it.

When Pear Analytics started its short-term study, it assumed that most of the tweets would be either spam or self-promotion. This belief, it said, was driven by the growing number of firms starting to use Twitter as a tool to drum up sales.

Instead, it found that 40.5% could be classified as pointless babble, 37.5% as conversational and 8.7% as having pass-along value. Self promotion and spam stood at 5.85% and 3.75% respectively.

Posted by Jake on 08/17/09 @ 11:25 PM
Posted in Obvious | Permalink



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