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UtterlyBoring.com is produced by Jake Ortman (e-mail, resume), a 30-year-old dad, percussionist, freelance Web designer, consultant and jack-of-all-trades computer geek, living in Bend, Oregon. He created this so that his expensive journalism and technology degree isn't getting totally wasted. In addition to editing this site in his free time, he is the IT Director and Ad Designer at both Sunray and Discover Sunriver. He has LinkedIn, MySpace, Facebook profiles if you're trying to stalk him.
Opinions and comments on this site are the opinions of the author, not the author's employer, family, friends or pets.
This site is powered by Movable Type and is hosted by orty.com. Internet connection provided by Bend BroadBand. Since December 1st, 2002, there have been 5150 entries. Visitors to this blog have posted 15877 comments.
If you're reading this, you have too much time on your hands. |
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Best Local Marketing Ever
The Bend Visitor and Convention Bureau apparently spent $35,000 on this hilarious, if not totally politically incorrect sing-a-long. You'll notice the domain is Where-The-Hell-Are-We.com -- they also have a companion site (that comes up after the sing-a-long at here-the-hell-we-are.com.
As someone who has lived here for nearly 30 years, I was laughing pretty hard at this thing. Bravo to DVA Advertising for its creation and at least trying something new when it comes to marketing Central Oregon. It may be totally ineffective, it's bound to piss some folks off, and I'm sure some people won't find it funny at all, but I sure did.
Edit: Fixed broken link tags that hosed the first paragraph of this entry.
Edit on 6/20: Since it appears that the BVCB took down the video, here's a copy of what played at where-the-hell-are-we.com and here's a copy of the Flash map/video from here-the-hell-we-are.com. According to Jon (who hated it), there's a Bulletin article about the video here.
Edit again on 6/20: Thanks Mrs. H for the tip: Here's a Bulletin story on the video being pulled
Update on 6/20 at 5:15: It looks like the publicity may have killed them.
Update on 6/21: Read here for more discussion and my thoughts on the tax issues.
15 Comments
Jon said on 06/19/06 @ 11:22 PM: Dude! I just got done exoriating that video on my blog... I didn't like it at all. You're the first person I've seen who does. :)
Also-- the link now just goes to the Visitor and Convention Bureau site... weird.
Jake said on 06/20/06 @ 06:57 AM: As someone who's had to do and deal with all sorts of Central Oregon marketing, I was just happy to see something different.
Just the same, I knew it'd probably disappear, so I'm updating the post in a bit with a mirrored copy.
Mrs. H said on 06/20/06 @ 07:49 AM: Read the front section of the Bulletin's biz section. They got too many complaints and pulled it.
Jen said on 06/20/06 @ 08:20 AM: I found it irreverant and funny! I love Central Oregon. I also have a sense of humor and don't mind poking fun at myself. C'mon gang, let's not take everything so seriously!
Jake said on 06/20/06 @ 09:02 AM: Mrs. H: Again, everybody around here takes themselves WAY too seriously.
Jen: FINALLY, somebody who agrees with me. Jeez...
Cheryl Howard said on 06/20/06 @ 09:17 AM: I thought it was hysterical. It thouroughly pokes fun at everything CO, including the locals.
Chicken Wing said on 06/20/06 @ 10:09 AM: That was great. Well executed and BALLSY. They didn't anticipate complaints? Figures they would cave after a few complaints though, that's par for the course for Bend.
monkeyinabox said on 06/20/06 @ 12:05 PM: I think the funniest part is it cost $35,000 to make that. Who did they hire Precious Roy Flash Productions?
Jake - You are the Z21 news at 11 to my Fox News at 10pm on this one. ;)
Jake said on 06/20/06 @ 12:07 PM: Oh shut up, Monkey....apparently some of us have more free time on their hands :-P
;-)
monkeyinabox said on 06/20/06 @ 02:41 PM: Ha ha.. who makes 25 posts a day? Hmmmmmmmmmmmm
Jake said on 06/20/06 @ 02:55 PM: Do you know how long it's been since I've done 25 posts in a week? Quite a long time. Things have slowed down here considerably now that my day job is totally wearing me out.
Jennifer said on 06/20/06 @ 03:14 PM: Jake you devil... Glad you hosted it or I never would have seen it. I thought it was hilarious but I can see why the city pulled it. Would have been better if Mt. Bachelor had paid for it, or someone like that.
Jen said on 06/21/06 @ 10:10 AM: Actually... Mt Bachelor has done something similar. It's just tough to find (just like anything else on their site).
Hint: From the trail map click on the Video Launch button...
JAKE - hang in there buddy. :)
UtterlyBoring.com said on 06/21/06 @ 11:48 AM:
If you haven't seen the video that was referred to on the news tonight, you can see it here. Go ahead. I'll wait. Anyway... Disclaimer: I work for companies who...
Read more in Another Thought On That Video »
UtterlyBoring.com said on 06/21/06 @ 11:13 PM:
Apparently the video was directly linked via KFXO's web site. I have no idea if it was mentioned on the air, but my site's traffic has been up the last...
Read more in Welcome KFXO.com Readers/Viewers »
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