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Best Marketing Gimmick Ever

Somebody in the Starbucks marketing department needs a good pat on the back for this little stunt. A holiday advertising gimmick placed atop cabs in Boston in recent weeks has been fooling motorists who continually mistake the ad for a Starbucks cup left on the roof. The full story is here, with pictures of the gimmick here. More info here. Links via Starbucks Gossip, where you can find wonderful tidbits about how some people can visit any of the 169 Starbucks outlets within 5 miles of their house.

Posted by Jake on 01/28/05 @ 07:28 AM
Posted in Funny | Permalink

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