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Caffeinated Beer

Working off the premise that Americans love their caffeine and their stupid energy drinks, I'm not suprised this is happening. Styled just like a energy drink, Anheuser-Busch is introducing a caffeine-infused beer (with a really stupid name -- B-to-the-E).

As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.
I can see this being stupidly popular with the underage and casual drinkers who don't really want to claim they're alcoholics. And now considering that caffeine-withdrawl can now be considered a mental disorder, you're just asking for trouble.

Posted by Jake on 10/14/04 @ 11:39 AM
Posted in Stupid | Permalink



1 Trackback

Ginseng Beer from The Brew Site on 10/15/04 @ 08:58 AM:
I noted this when it first appeared, but didn't blog it (I was still prepping for relaunching this site), and now I'm taking a second look (thanks to this post on Utterly (Read More)

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