Working off the premise that Americans love their caffeine and their stupid energy drinks, I’m not suprised this is happening. Styled just like a energy drink, Anheuser-Busch is introducing a caffeine-infused beer (with a really stupid name — B-to-the-E).
As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste – a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.
I can see this being stupidly popular with the underage and casual drinkers who don’t really want to claim they’re alcoholics. And now considering that caffeine-withdrawl can now be considered a mental disorder, you’re just asking for trouble.
Comments
Didnt’ the Drew Carey show do this about five years ago?
ah hah… found it… It was called Buzz Beer. Here’s the episode guide: http://tinyurl.com/4wmog
A great quote from the show: “Coffee and beer together? I gotta pee just thinking about it!”
Ginseng Beer
I noted this when it first appeared, but didn’t blog it (I was still prepping for relaunching this site), and now I’m taking a second look (thanks to this post on Utterly
Hmmm… my trackpack is supposed to be from The Brew Site… interesting. So my trackback implementation is still quirky. Figures. Sorry, man.
No worries…I figured if you were going to ping this it would come from your brew site. Do you want me to change the ping?
Sure, you might as well… the ping as it is now won’t work.
This stuff is really gross, gives you a good buzz though
they already have this kind of drink out and it isn’t by busch. it is called sparks. kinda looks like orange soda and taste like it after you get used to it. good stuff!
Anheiser Busch is NOT the first to come out with a caffinated beer. Sparks by s athe Steel Brewing Co. is the first and will last way longer than Buds want to be will ever last on the shelves. Just remember that Bud has a born on date. 120 days after that date, its old. And its already getting close to being there.