UtterlyBoring.com is produced by Jake Ortman (e-mail, resume), a 31-year-old dad, percussionist, freelance Web designer, consultant and jack-of-all-trades computer geek, living in Bend, Oregon. He created this so that his expensive journalism and technology degree isn't getting totally wasted. In addition to editing this site in his free time, he is the IT Director and Ad Designer at both Sunray and Discover Sunriver. He has LinkedIn, MySpace, Facebook profiles if you're trying to stalk him.
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If you're reading this, you have too much time on your hands.
Working off the premise that Americans love their caffeine and their stupidenergydrinks, I'm not suprised this is happening. Styled just like a energy drink, Anheuser-Busch is introducing a caffeine-infused beer (with a really stupid name -- B-to-the-E).
As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.
I can see this being stupidly popular with the underage and casual drinkers who don't really want to claim they're alcoholics. And now considering that caffeine-withdrawl can now be considered a mental disorder, you're just asking for trouble.
Ginseng Beer from The Brew Site on 10/15/04 @ 08:58 AM: I noted this when it first appeared, but didn't blog it (I was still prepping for relaunching this site), and now I'm taking a second look (thanks to this post on Utterly (Read More)
9 Comments
John said on 10/14/04 @ 04:41 PM: Didnt' the Drew Carey show do this about five years ago?
John said on 10/14/04 @ 04:48 PM: ah hah... found it... It was called Buzz Beer. Here's the episode guide: http://tinyurl.com/4wmog
A great quote from the show: "Coffee and beer together? I gotta pee just thinking about it!"
Jon said on 10/15/04 @ 09:00 AM: Hmmm... my trackpack is supposed to be from The Brew Site... interesting. So my trackback implementation is still quirky. Figures. Sorry, man.
Jake said on 10/15/04 @ 01:39 PM: No worries...I figured if you were going to ping this it would come from your brew site. Do you want me to change the ping?
Jon said on 10/15/04 @ 04:58 PM: Sure, you might as well... the ping as it is now won't work.
Tricia said on 10/27/04 @ 10:57 AM: This stuff is really gross, gives you a good buzz though
nicole said on 12/24/04 @ 08:11 AM: they already have this kind of drink out and it isn't by busch. it is called sparks. kinda looks like orange soda and taste like it after you get used to it. good stuff!
dan said on 01/09/05 @ 08:00 PM: Anheiser Busch is NOT the first to come out with a caffinated beer. Sparks by s athe Steel Brewing Co. is the first and will last way longer than Buds want to be will ever last on the shelves. Just remember that Bud has a born on date. 120 days after that date, its old. And its already getting close to being there.
myth2bust said on 07/03/05 @ 03:32 PM: Over the past several months, I've read stories on how caffeinated beer is the beginning to the end of the universe… America’s social fabric has completely broken down… we’ll be seeing addicts everywhere, the potent mix of beer and caffeine will be fatal…
It's gotten such a bad rep, I'd like clarify a few misconceptions here:
You ask any Brazilian about mixing alcohol and caffeine, they would shrug their shoulders as if it's nothing new. "Capeta" is a very well known traditional Brazilian cocktail that's mixes vodka and caffeine (that’s right, I said vodka and caffeine!). In this case, the source of caffeine comes from 'guarana', same as the caffeinated beers that are out there. 'Guarana' is an indigenous Brazilian shrub that can contain 3~4 times more caffeine than coffee. However, unlike coffee, the source of caffeine in guarana is released slowly, so you don't feel the "surge" that comes with drinking coffee.
I'm a Brazilian native who's lived there for over twenty years. During the time that was there, I've never heard of anyone being addicted to "capeta", nor was there any rehab center exclusively for "capeta" drinkers. Not to mention that the alchohol concentration in vodka is at least 5 times that of beer... yet no one I know has died by taking a shot of the cocktail, nor have they tried to use it as a means of committing suicide. Of course, any fool who drinks alcohol excessively or mixes drinking with driving will inevitably meet an undesirable fate, but that should not be singled out to the beer/guarana mix. In fact, guarana soft drinks are very popular in Brazil, even more so than cola. We Brazilians, do not see guarana as an addictive substance.
To those of you who are freaking out over this caffeinated beer business, I suggest you need to do more international travel and see what's out there... after all, there IS life outside America.
Adding insult to the injury, here's the recipe for "capeta":
1 to 1.5 tablespoon sweetened condensed milk
1 teaspoon honey
1 teaspoon guarana powder
1 shot of vodka (or "cachaca", the Brazilian sugar cane alchohol)
ice
pinch of cinnammon
Mix all the ingredients, pour over ice and sprinkle w/ cinammon.