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Smith & Wesson debuts home decor apparel and gift catalog

To quote the press release:

Cowboy boot lamps? Star spangled heart ornaments? Blue suede jackets? Catch a glimpse of the newest division of Smith & Wesson with the launch of a consumer catalog filled with everything for the home.
It goes on to say "Nearly 87 percent of Americans are familiar with the Smith & Wesson name." Yes, they're familar with it, but as a home decor supplier? I think of them as a company that makes guns. When I think Smith & Wesson and home decor, I think gun racks and ammo boxes, but that's just me. Full story on Yahoo! News as well, original link via PRbop.

Posted by Jake on 10/14/03 @ 10:18 AM
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