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Who (nearly) killed Apple computer?

While Apple is still alive and kicking, there was a time there for a while that nobody had any idea if they'd survive. One former employee has stepped forward, calling the company a "massive failure" (at least during his employment) and goes in great detail as to why he believes that. Note that this article is NOT a critique of the current incarnation of Apple, but of the Apple of yesteryear. To quote his site:

This was written for former Apple employees, and in particular for those who worked at Apple during the same time as me, when the company grew, reached an apex in revenue, and then almost died. It's an effort to draw some lessons from that experience.
A very interesting read, indeed.

Posted by Jake on 09/14/03 @ 01:17 PM
Posted in Interesting | Permalink



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